Hey stranger – Welcome to our brand new store. Perhaps you'd like to join our mailing list and watch us grow?
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Help & FAQ

What's going on here? What is this?
Rift is a cycling brand, based out of Upstate New York. My name is Scott and I created it in 2018.

You seem kinda bootleg. Is this safe to give my credit card to?
It is safe indeed. This site runs on Big Cartel, a reputable and solid platform. Credit card payments are processed by Stripe, and there is also Paypal.

Do you accept returns or exchanges?
Of course, this isn't Macy's! Just get in touch and let me know what is happening, and what you'd like to do about it.

I'm also in Upstate New York and would like to pick up some gear instead of shipping. Can I do that?
Yes! My operation is in Albany, right off the major highway exits. Just contact me.

What about at a race or other bike event?
I go to many of the New England road and cyclocross races, so yes! Just send me a message, friendo. I only do races, not other bike events, but it doesn't hurt to try.

What is the deal with this stuff? What's it mean?
I dunno! I enjoy creating things that I would want to wear, and hope to connect with like-minded folks in the process. Rift is influenced by many things, such as ufology, German Expressionism, cyclocross and road racing, DJ culture, the woods, low-brow and high-brow snacks, and much, much more! Hope you enjoy it.